Cultural Work Instruments in Fashion Technology - Practical Method of Generating Emotional Design JTSFT - Iris Publishers

Clothing fashion technologies, from yarn to clothing, are some of the oldest cultural technologies of humanity, integrated into both the public and domestic space of life [1]. The artistic and cultural imaginary, predominantly feminine, has found an ideal place of expression, because the tradition of social and cultural praxis has a millenary individuality and continuity [2]. In the 21st century, in a context of globalization of economies and technologies, cultural technologies strike a discordant note because they work based on cultural icons, and specific societal imaginary [3]. In this field, Technical engineering, informatic (logic-mathematical) and cultural (cognitive-emotional) languages need to find a common denominator to respond to the complexity of consumers’ demands for  modern  products.  Interdisciplinary  approaches  should  not  remain  only  at  academic  or  technological  level,  transdisciplinary  may be a holistic key to the success of some disciplines, in the context in which co-creation and collaborative design are nowadays common in leadership and user-oriented creation. Emotional design and art science have become increasingly attractive research directions in many interdisciplinary art programs that rely on the many novelties of science and technology, as well as the research of metaphor or visual semiotics. This is the academic world, but the reality of creative and cultural industries is much closer to crafts and a digital world that is used only as commercial support or product development. The article presents the laboratory verification, together  with  students,  of  a  method  of  generating  the  emotional,  practical  design  of  product  creation  by  using  a  mix  of  cultural  instruments,  a  method  substantiated  by  the  main  author  of  this  article.  The  purpose  of  this  practical  method  is  to  make  creative  individuals aware of the importance of cultural work instruments in fashion technologies.

https://irispublishers.com/jtsft/pdf/JTSFT.MS.ID.000505.pdf